UX/UI CASE
GoFinance Website/App Design
GoFinance is a financial website/app that was created with the intention of helping people manage their finance and help them create goals
Empathy
User research
User Interviews
Define
Persona
Journey map
Empathy map
Ideate
User flows
Crazy eights
Competive audit
Prototyping
Wireframes
Low-Fidelity
High-fidelity
Test
Usability testing
Implementing feedback
Project Overview
The Problem
Available online accounting software have cluttered designs, and usually is hard to navigate through the website to find what you are looking for and can be confusing at that time to use
My Role
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UX Researcher
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Lead UX Designer
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UI Designer
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USer testing
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Wireframing
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Prototyping
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UI Design
The Goal
The Goals is to Design an app that will allow users to easily reserve a movie ticket while being visually appealing to the user
Project Duration
Feb 2022 to March 2022
Understanding the User
I conducted interviews and created empathy maps to understand the users and their needs. while doing research I understood that adult and college students would be the primary user groups due to the fact that they are very busy people and need things to get done quickly, due to the fact they don't have that much time on their hands.
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Member were clear on why having an efficient app that allows them to buy tickets without struggle is a lifesaver. they don't like having to go to multiple step just to get one ticket.
User Pain Points
To capture all the aspect of our research i created hypotheses to determine the right goals and ensure that we meet all of user need
1
THE PROBLEM
Most budgeting/Financial app/website like quickbooks and others where mostly created for user with small business and not the day to day average person
By creating persona that represent
the everyday person, i should have
and idea of what to build the
app and website around.
2
THE PROBLEM
Finance website designs are often busy, which results in confusing navigation
The goal is to make a slick and clean design. keeping the design simple and organize will allow me to complete this goal
3
THE PROBLEM
majority of the older generation are not too familiar with technologies. using online banking anything of the sort might be hard for them
I intend to use simple words and icons that is universally recognized. and use landmarks to let member know what steps they are on
Persona & Problem statement
Samuel Rigo is a college student who needs an app that will remind him on time t pay his credit card and also keep track of how much money he is spending because he find it hard saving money and paying credit cards on time while he is busy with homework and school work
Lisa Ramirez is a 19 years old student who has a lot goal she wishes to achieve. she need something that can help keep track of those goals and how often she need to contribute in order to achieve these goals
Starting the Design
Sitemap
Difficulty with website navigation was a primary pain point for users, so I used that knowledge to create a sitemap.
My goal here was to make strategic information architecture decisions that would improve overall website navigation. The structure I chose was designed to make things simple and easy.
Paper Wireframes
Sitemap
Next, I sketched out paper wireframes for each screen in my app, keeping the user pain points about navigation, browsing, and checkout flow in mind.
The home screen paper wireframe variations below focus on optimizing the browsing experience for users.
Screen size variations
Because Tee’s Shirts’ customers access the site on a variety of different devices, I started to work on designs for additional screen sizes to make sure the site would be fully responsive.
Digital Wireframes
Moving from paper to digital wireframes and Low-Fidelity prototype made it easy to understand how the redesign could help address user pain points and improve the user experience.
View Website Lo-Fi
View App Lo-Fi
Usability study findings
Usability study
After building the wireframes and the low-fidelity prototype of the tickets app. I conducted a usability study where I recieved a lot of feedbacks from the users.
1
Member noticed that there was no option to proceed to the next month
2
Member found the navigation was inefficient and disturbing to look at
3
Member wasn’t able to create new goals due to the fact that they weren’t able to interact with the ‘+’ sign
4
User was unable to check their other account balance
Refining the design
Mockups
Based on the insights from the usability study, I made changes to improve the website and make it more useful to users. One of the changes I made was adding “Other Account at the bottom of the page, this allowed user more control of their overal finances. and separating the login screen from the create account screen. I also added a picture on the right side of the screen. Doing so created less tension on the user eyes and made the website look more professional and organize.
Before usability study
After usability study
To help user with navigation. I added the “GoFinance” Logo at the top left this will allow user to go back to the homepage. one of the user pain point was the navigation member felt like something was “off” about the nav bar, to fix that I redesigned the nav bar, made texts smaller and move them to the right, which was more pleasing to the eyes
The right side of the account felt a bit empty, as if a lot was missing. To fix that I moved the Log out to the right side and adding a “ Refer a friend” this made the page look less empty and more organize.
High-fidelity Prototype
My hi-fi prototype included the design changes made after the usability study, as well as several changes suggested by members of my team.
view app
Going Foward
Takeaways
Impact
Our target users shared that the design was intuitive to navigate through, more engaging with the images, graphs, and demonstrated a clear visual hierarchy.
What i learned
I learned that even a small design change can have a huge impact on the user experience. The most important takeaway for me is to always focus on the real needs of the user when coming up with design ideas and solutions.
Next Step
1.Testing
Conduct follow-up usability testing on the new website
2.Ideation
Identify any additional areas of need and ideate on new features